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3 Important App Store Optimization Changes in iOS 11

Apple’s newest iteration of its iOS mobile operating system has been released recently. Coming on the heels of the much-buzzed iPhone X launch, iOS 11 ushers in a long list of new features and changes primarily aimed at improving app discovery. iOS 11 introduces re-designed app...

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Make Sense of your App Analytics and Drive Up Growth

App Analytics is an essential tool for app developers and marketers to fully understand the strength and weakness of an app once released on the app stores. By using analytics, you can get a clearer picture of how users interact with your app as well...

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6 Ways to Gather App Feedback Effectively

Creating a successful mobile app is not something you build out of the box. You can’t make an app, release it and then instantly it becomes an overnight sensation. In its entirety, the success of an app is the result of hard work and a...

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Tips on Writing Winning App Update Release Notes

Updates are essential to keeping your app current and in front of your users. Developing an app is not just a one-time deal that ends when you release it to the market. It’s a continuous process that requires constant hard work in order to keep...

Why Live Streaming Matters to Mobile Game Developers

Streaming games, a marketing phenomenon that has long been dominated by PC and console is slowly becoming a trend in the mobile gaming space. Die hard fans want to watch their favorite mobile games being played by people live on mainstream platforms like Twitch and...

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5 Solid Reasons Why Emojis Can Power Push Notifications

Emojis have dramatically changed the way we communicate with one another especially when using our mobile devices. We use them everyday to interact with people and to get across our emotions through texts, emails and social media comments or updates. Recent data revealed the ability of...

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12 Tips to Build Effective Official Website for Mobile Games

Creating a website is an essential box to tick on an indie developer’s checklist before launching a game. Websites bring a number of advantages in terms of marketing and raising awareness for your upcoming game. It also gives assurance to future users that your game...

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3 New Key Google Play Features from GDC 2017

Google announced several significant improvements to Google Play Store during the Game Developers Conference (GDC) 2017 in San Francisco. The company is decisive in its plans to improve the Play Store environment and make the app ecosystem sustainable. Recently Google has shifted its focus and turned...

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Why Apps Should Adopt the Subscription Model

The subscription monetization model is not a new thing to the app economy. However, it is only during the recent years that it has gained traction and penetrated to more app categories. Apps like Netflix, Spotify and Dropbox use what is called software-as-a-service (SaaS) technique...

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Tips to Combat Mobile App Abandonment in 2017

With the rise of smartphones, app abandonment is also fast becoming a major concern for most publishers especially for the smaller ones. Recent data shows that users stick to using only familiar apps from well-known developers. They are very app-savvy, always on the lookout for...