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Benefits of iOS 10 for App Developers

Apple released the newest iteration of its mobile operating system recently, iOS 10. We’ve seen the robust changes and new features that iOS 10 has brought to users but this time we will look into the benefits it brings to app developers and marketers. HERE ARE...

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How To Optimize Your App Preview Videos

App preview video is a cool and effective way for developers to showcase their app’s amazing features and functionalities to potential users. Both Google and Apple consider preview video as a key asset in the app store listings. That is the reason why developers might...

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Guide to Apple Search Ads for the iOS App Store

Image by Apple Apple recently rolled out Search Ads, a safe and efficient way to promote apps and games in the App Store. iOS developers have been given a tool to buy an ad spot that allows their apps to appear right when users search...

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Why Deep Linking For Mobile Games is Important

Deep Linking has become one of the more popular retention strategies for mobile apps these past two to three years. For games, however, things are just now beginning to pick up. This is mostly due to some apprehensions by developers and marketers with regards to...

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5 Ways Game Developers Benefit from Bad Reviews

App ratings and reviews possess a tremendous significance in the app stores today. They play a significant role in App Store Optimization (ASO) and they are considered one of the relatively new factors in the app stores’ ranking mechanism. With over 3 million apps in...

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Screenshot Localization for Mobile Games

Screenshots play a big role in influencing users to download your mobile game. Many users will base their final decisions solely on the appeal of your screenshots. Unique, eye-catching screenshots can make them download your game in a snap but poorly designed ones can cause users to...

Push Notifications Strategies for Mobile Games
8 Push Notifications Strategies for Mobile Games

Push Notification is an extremely effective tool for re-engaging with your users. It offers real-time and personalized messaging system that enables immediate attention to the desired action. Users can get push notifications when they are playing your game or when they are using a different...

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How to find influencers for your app?

Influencer Marketing is a popular and innovative marketing strategy today. It is one of the most effective ways of getting your message out and offers a tremendous potential to reach your target users. It is a great tool to raise awareness about your new apps...

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10 Important Ways To Promote Your New Game For Free

App Marketing is as important as developing your game. If you don't make an effort to promote it, no one will know about your game and certainly no one will download and play it. There are a lot of different ways to market your new game...