With the rise of smartphones, app abandonment is also fast becoming a major concern for most publishers especially for the smaller ones. Recent data shows that users stick to using only familiar apps from well-known developers. They are very app-savvy, always on the lookout for...
Emojis have dramatically changed the way we communicate with one another especially when using our mobile devices. We use them everyday to interact with people and to get across our emotions through texts, emails and social media comments or updates. Recent data revealed the ability of...
Google announced several significant improvements to Google Play Store during the Game Developers Conference (GDC) 2017 in San Francisco. The company is decisive in its plans to improve the Play Store environment and make the app ecosystem sustainable. Recently Google has shifted its focus and turned...
The subscription monetization model is not a new thing to the app economy. However, it is only during the recent years that it has gained traction and penetrated to more app categories. Apps like Netflix, Spotify and Dropbox use what is called software-as-a-service (SaaS) technique...