Updates are essential to keeping your app current and in front of your users. Developing an app is not just a one-time deal that ends when you release it to the market. It’s a continuous process that requires constant hard work in order to keep...
Streaming games, a marketing phenomenon that has long been dominated by PC and console is slowly becoming a trend in the mobile gaming space. Die hard fans want to watch their favorite mobile games being played by people live on mainstream platforms like Twitch and...
Apple released the newest iteration of its mobile operating system recently, iOS 10. We’ve seen the robust changes and new features that iOS 10 has brought to users but this time we will look into the benefits it brings to app developers and marketers. HERE ARE...
App ratings and reviews possess a tremendous significance in the app stores today. They play a significant role in App Store Optimization (ASO) and they are considered one of the relatively new factors in the app stores’ ranking mechanism. With over 3 million apps in...
Screenshots play a big role in influencing users to download your mobile game. Many users will base their final decisions solely on the appeal of your screenshots. Unique, eye-catching screenshots can make them download your game in a snap but poorly designed ones can cause users to...
Push Notification is an extremely effective tool for re-engaging with your users. It offers real-time and personalized messaging system that enables immediate attention to the desired action. Users can get push notifications when they are playing your game or when they are using a different...