With the rise of smartphones, app abandonment is also fast becoming a major concern for most publishers especially for the smaller ones. Recent data shows that users stick to using only familiar apps from well-known developers. They are very app-savvy, always on the lookout for...
Emojis have dramatically changed the way we communicate with one another especially when using our mobile devices. We use them everyday to interact with people and to get across our emotions through texts, emails and social media comments or updates. Recent data revealed the ability of...
The subscription monetization model is not a new thing to the app economy. However, it is only during the recent years that it has gained traction and penetrated to more app categories. Apps like Netflix, Spotify and Dropbox use what is called software-as-a-service (SaaS) technique...
Deep Linking has become one of the more popular retention strategies for mobile apps these past two to three years. For games, however, things are just now beginning to pick up. This is mostly due to some apprehensions by developers and marketers with regards to...