October 2016

25 Oct How To Optimize Your App Preview Videos

Posted at 13:49h in ASO, Marketing by TOAD TEAM 0 Comments

App preview video is a cool and effective way for developers to showcase their app’s amazing features and functionalities to potential users. Both Google and Apple consider preview video as a key asset in the app store listings. That is the reason why developers might...

21 Oct Guide to Apple Search Ads for the iOS App Store

Posted at 11:45h in Marketing by TOAD TEAM 0 Comments

Image by Apple Apple recently rolled out Search Ads, a safe and efficient way to promote apps and games in the App Store. iOS developers have been given a tool to buy an ad spot that allows their apps to appear right when users search...