With the rise of smartphones, app abandonment is also fast becoming a major concern for most publishers especially for the smaller ones. Recent data shows that users stick to using only familiar apps from well-known developers. They are very app-savvy, always on the lookout for...
Creating a successful mobile app is not something you build out of the box. You can’t make an app, release it and then instantly it becomes an overnight sensation. In its entirety, the success of an app is the result of hard work and a...
Streaming games, a marketing phenomenon that has long been dominated by PC and console is slowly becoming a trend in the mobile gaming space. Die hard fans want to watch their favorite mobile games being played by people live on mainstream platforms like Twitch and...
Emojis have dramatically changed the way we communicate with one another especially when using our mobile devices. We use them everyday to interact with people and to get across our emotions through texts, emails and social media comments or updates. Recent data revealed the ability of...
The holiday season is upon us and we know how customer spendings soar to unprecedented highs during this time of the year. This season is not only an exciting time for retailers but also for app publishers as mobile devices become the preferred gift during...
App preview video is a cool and effective way for developers to showcase their app’s amazing features and functionalities to potential users. Both Google and Apple consider preview video as a key asset in the app store listings. That is the reason why developers might...
App ratings and reviews possess a tremendous significance in the app stores today. They play a significant role in App Store Optimization (ASO) and they are considered one of the relatively new factors in the app stores’ ranking mechanism. With over 3 million apps in...
Screenshots play a big role in influencing users to download your mobile game. Many users will base their final decisions solely on the appeal of your screenshots. Unique, eye-catching screenshots can make them download your game in a snap but poorly designed ones can cause users to...
Push Notification is an extremely effective tool for re-engaging with your users. It offers real-time and personalized messaging system that enables immediate attention to the desired action. Users can get push notifications when they are playing your game or when they are using a different...